Coronavirus (COVID-19) outbreak stories are dominating the news, leaving senior living providers with a fundamental question: how can we best prepare for the disease – and prevent any spread in our community?
According to the U.S. Centers for Disease Control and Prevention (CDC), COVID-19 is transmitted through airborne exposure and contact. One proven solution? An air purifier that keeps rooms free of harmful viruses and bacteria.
An organization at the forefront of COVID-19 preparedness is Lifetime Wellness, a leading provider of wellness programs for senior living communities. The company has partnered with Pure Wellness, creators of “Pure Rooms” for a variety of industries, in offering medical-grade air purifiers for senior care providers. These devices significantly minimize airborne ultrafine particles such as COVID-19, along with influenza and other viruses.
“Most people spend up to 90 percent of their time indoors, where air quality can be 10 times worse than outdoors,” says Balaji Krishnamurthy, chief executive officer of Pure Wellness. “Poor indoor air quality can not only aid the spread of COVID-19; it can also be a factor in a host of other respiratory disorders, from asthma and allergies to chronic obstructive pulmonary disease, or COPD.”
Fusing their expertise, Lifetime Wellness and Pure Wellness are marketing two products for senior living providers, including a compact purifier for resident rooms and a deluxe purifier for larger environments, such as dining halls and other social gathering areas.
“Both units remove 99.99% of harmful viruses, as well as fungi molds and bacteria, down to .007 micron in size,” says Krishnamurthy. “That’s well below the size of COVID-19 as reported by CDC, 0.125 microns.”
The key to the products’ success is a revolutionary technology called “multi-stage proprietary disinfecting filtration system,” or DFS. It enables the units to trap and eliminate potentially harmful ultrafine particles in indoor air – at 40 times the effectiveness of a standard high-efficiency particulate air (HEPA) filter.
For Lifetimes Wellness, the partnership with Pure Wellness adds a seventh dimension to the company’s whole-person wellness equation. Environmental wellness joins physical, emotional, spiritual, intellectual, vocational, and social wellness as part of an integrated model for healthy aging. “We’re all about keeping seniors healthy in every area of life,” says Lifetime Wellness chief operating officer, Callie Whitwell. “Improving air quality will be a vital contributor to our mission.”